What's the business making right now?

Monthly revenue, averaged across the last three months.

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Everything above, plus
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  • What you have already tried, so nothing gets recommended twice
  • Sequenced by what to fix first, not a list of ideas
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Deep build · 1 of 3

Where does the money actually come from?

Be blunt. Rough numbers beat polished guesses.

Deep build · 2 of 3

How does a stranger become a buyer?

Walk it through in your own words. Where it breaks is usually where the money is.

Deep build · 3 of 3

What have you already tried?

This is the most useful answer on the page. It stops my team handing you back something you already know does not work.

How do you make your money?

If it's a mix, pick the biggest slice.

Where's the leak?

What's breaking right now. Pick one, or two if it's both... biggest one first.

0 of 2 Pick one. Two if it's both.

How's your energy for the work right now?

However it really is this month.

Which of these are true right now?

Select all that apply, so I'm not handing you what you already have.

0 selected Pick at least one.

Who can you reach today?

Email list, following, community... whoever would actually hear from you this week.

A year from now, what's different?

Whichever is most true, even if it isn't the impressive one.

Which of these sound like you?

Select all that are true. This is the part most people skip, & it's usually where the real answer is.

0 selected Pick any that fit. Or none.
One last thing · Both free

Before your assessment...

Two ways to go from here.

Blueprint · 1 / 3 · The business now

What are we working with?

Give me the real version. This is what the revenue math and the next 90 days get built from.

What has the business averaged per month over the last three months?
In an average month, how many customers buy the main offer?
Use the offer that matters most right now.
Blueprint · 2 / 3 · What is actually happening

Where does growth break?

I care more about what buyers have done than what the funnel is supposed to do.

Thinking about your last 10 customers, where did they come from?
Pick every source that produced a real buyer. Then give me the rough count. It does not need to total exactly 10.
Where does the buying process slow down most often?
Say it like you would text a friend. This is the answer my team reads twice.
Blueprint · 3 / 3 · The next 90 days

What would make this worth fixing?

The plan needs a finish line and a build pace that your business can actually hold.

Ninety days from now, what needs to be measurably different?
Who can help build this over the next 90 days?
What are you unwilling to rely on to hit the goal?
Pick everything the plan should work around.
Optional. Add the most useful link, not every link you have.
One last thing · totally optional

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What I'm hearing

Built for where you are.

An assessment of the next move, built from what you told me.
Your Stage
. .
The Leak
. .
Your Energy
. .
Already In Play
. .
What I see

You're somewhere in the climb. What's actually breaking is the work in front of you. And you're showing up to it in a particular way.

The diagnosis

The thing you named is the symptom. The real leak sits upstream of where you're looking, & the move that fixes it is the one you'd have skipped.

This week

Pick the one thing you're avoiding most around what you just named. Put it on Tuesday morning. The avoidance is the diagnosis.

Where I'd point you next.

Picked from what I've built, for what you just told me.

Tap + on anything you want sent to your inbox.

01 . Start here . free
Free Guide Start here
The 3 Lane Method
Why content connects on Tuesday and dies Thursday.
You said the right people don't know you exist. This is the closest thing I've built to that.
Read it → 20-min read · 10,000+ readers
02 . Read this . book
Recommended Book For builders
Nuclear Effect
I wrote this for the stage where the business works and you are still holding it up.
At your stage, this is the book most people tell me changed how they think.
See the book → 2020
03 . One more . picked for you
Free One more
Take a look →

Your copy of the book is in your inbox. Read it this week. Then come back to the move above. It's the one that compounds. – Scott

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